Here's how your service-based business can make an extra $100,000 per year with social media marketing and advertising.
These principles apply to every single service-based business.
You need what we call the $100,000 offer. The offer needs to follow the following criteria:
It needs to be a service that you can start and finish the same day, ideally no more than 5 hours.
It needs to fall on the $500 price range.
It needs to be a necessity for the person that's buying.
Now that we have the offer, we need to do some prep.
You need to spend the next 3 to 6 months posting valuable content about your service.
Make sure that you're posting at least 3 to 5 times per week on pages like Instagram and TikTok, and start optimizing your videos to make sure that you're at least getting 5000 views per video.
If you're getting less than that, you're doing something wrong.
In the same 3 to 6 months of prep. You need to be creating your website if you don't have one, or you need to be optimizing the website that you currently have to make sure that it's good to close clients.
Now the prep-phase is done.
Ideally, now you spend the last 3 months growing your social media and becoming a market expert in your specific service and creating or optimizing your website to close clients.
Now, let's start making some money.
You're going to go back to your Instagram page or your Tik-Tok page and see what are the top five videos that performed the best.
You are going to get those videos and go to your Facebook Ads manager and create a Lead Generation Campaign with those five videos as ads because we know that people already love them.
Here are the numbers.
On Facebook ads, you should spend around $50 to $100 per day. I wouldn't do less than $50, but I recommend you do $100. We want to maximize your return on your investment.
So $100 per day, that's a minimum of 28 days per month. It's $2,800 per month on your ad spend. Let's call it $3000.
So, $3,000 per month on advertising at $500 per service, you only need 6 clients to make sure that you get your money back.
So anything above 6 clients, you're already making a profit.
To make an extra $100,000 per year, you need to be servicing 18 clients per month. That means that you need to get 1 to 2 clients every 2 days and you'll be making $100,000 per year.